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The Global Entrepreneur

Following my initial sketches, I was lead quickly to the bird concept. It made perfect sense, as birds migrate and travel round the world. They are the freest of spirits in our ecosystem. The key was then to simplify a bird, in a way it would be distinguishable and iconic. There were a few other drafts of this however, the original concept is by far the best. I felt it very important to keep the bird forward-facing as it implies progression and determination.